{"id":6518,"date":"2023-02-21T15:32:27","date_gmt":"2023-02-21T15:32:27","guid":{"rendered":"https:\/\/techsupport-dev.de\/cjtoolbox\/?page_id=6518"},"modified":"2023-04-25T11:46:30","modified_gmt":"2023-04-25T11:46:30","slug":"m3c1-essentials","status":"publish","type":"page","link":"https:\/\/techsupport-dev.de\/cjtoolbox\/modules-for-journalists\/marketplace-new\/getting-constructive-stories-published\/essentials\/","title":{"rendered":"Essentials"},"content":{"rendered":"\t\t
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Essentials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Getting constructive stories published<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Main topics:<\/strong>
Looking for publishers, who to target, pitching a constructive story, selling constructive stories to editors, arguments supporting a constructive approach, impact of constructive journalism on audiences and revenue<\/p>

Summary:<\/strong>
For journalists wanting to work on constructive stories, it\u2019s important to think about what kind of publications might be interested in such stories, and how to pitch one to a commissioning editor, especially because the constructive approach is new to many decision-makers. Pitches are more successful when journalists have done preliminary research and presented key information concisely. They should say why the story is important, how it\u2019s going to be covered and why the reporter pitching it can do it well. Convincing skeptical editors requires journalists to have pro-constructive arguments at the ready. That includes referring to impact studies on audience response and potential effects on revenue.\u00a0 \u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Looking for publishers for constructive stories\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before sending constructive story ideas to potential clients, freelancers should put thought into which outlet would be most suitable and receptive to a constructive approach. In a solutions story, is the response relevant to a small community or a bigger slice of the population? Does the platform or media outlet already run solution-focused stories? To what extent does the constructive approach need to be discussed \u2013 and with whom?<\/span><\/p>

Community connection: <\/b>Local solutions are usually easier to find, so constructive storytelling often starts at the community level. Freelancers can even focus on their home communities and offer their stories to a local media outlet covering this area. If this is where they started their careers, they might be able to reactivate ties with their former editors. Constructive storytellers should also have a clear image in mind of the potential audience. Are several communities in the neighborhood struggling with the same or a similar problem? Could the solution inspire people living in other areas of the country, or in other cities or regions in other countries? The answers will determine whether it would be best to approach media outlets at a regional, national or international level. Of course, the bigger the outlet, the fiercer the competition.\u00a0<\/span><\/p>

Publishers to target:\u00a0<\/b><\/p>